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Enhancing Sustainability & Circularity in Textiles – Eliciting Ideas for Social Media Campaign

Enhancing Sustainability & Circularity in Textiles – Eliciting Ideas for Social Media Campaign

Textiles Committee (TC), Ministry of Textiles, Government of India is implementing a programme on “Enhancing Sustainability & Circularity in Textiles” in colloboration with the United Nations Environment Programme (UNEP) for the benefit of the entire Textile Value Chain (TVC) of the country. The objectives of the programme is to minimize the negative environmental impacts of the Indian textile industry by promoting sustainable practices and mainstream knowledge of circular production best practices in the textile and apparel sector.

Under this programme, the TC in collaboration with UNEP will inter-alia evolve campaign collaterals and campaign strategy for promotion of sustainability and circularity in textiles. Such campaign collaterals will then be used through extensive social media campaign to reach out to all the targeted audience which, for the purpose of this campaign are ‘Youth’ within age bracket of 18 to 27 and 27 to 45 (Gen Y/ Millennials) residing in metro and urban locales.

Since the campaign would involve bringing about behavioural change in “Youth” to wean them away from fast fashion in favour of more sustainable, environmental and resource friendly behaviour through positive messaging, the TC is looking towards actual participation of young practitioners and students of fashion education to evolve such an apt campaign for the intended audience.

An online content development competition to develop info-graphics & reels (10 – 30 seconds) respectively with appropriate tagline/slogans addressing the theme of Sustainability and Circularity in textiles & aimed at the audience defined in para 2 above is being held. Detailed terms and conditions are available at

Top 3 (three) entries will be selected by a Jury comprising of experts from designs/fashion/communication, etc. fields and such students will be given a Certificate and Cash Reward for both category from the TC, as per details given below:



Slogans/ taglines/ info-graphics


Rs 30,000/-

Rs 10,000/-


Rs 20,000/-

Rs   7,000/-


Rs 15,000/-

Rs   5,000/-

Consolation (3)

Rs   5,000/-

Rs   2,500/-

In addition, there would be 3 Consolation prizes as well for each of the above category.

Fashion Institutes being one of the pioneers in fashion, designing, technology & management and having a large pool of students under its ambit is best placed to mobilise its students interested in the said creatives to participate in the competition.

May I, therefore, request you to kindly give wide publicity to this challenge amongst your students spread across various campuses and encourage them to participate in this event. The online content development competition is open till 10th November, 2022 and the successful entries will be rewarded during the launch event of the programme tentatively proposed to be held in 20th November, 2022. The entries could be forwarded on For any clarification, Nodal Officer for this project viz. Dr. Tapan K. Rout, Director (MR) can be contacted on email & Phone No. 022-66527564/ 563.

Terms & Conditions

  1. The competition is open for all Indian citizens only.
  2. All entries must be submitted on Entries submitted through any other medium/mode would not be considered for evaluation.
  3. The entry should be original. Copied entries will not be considered under the contest.
  4. The participant must be the same person who has written the write-up and plagiarism would not be accepted.
  5. Please note that the taglines, slogans, info-graphics, reels must be original and should not violate any provision of the Indian Copyright Act, 1957. Anyone found infringing on others’ copyright would be disqualified from the competition.
  6. Textiles Committee does not bear any responsibility for copyright violations or infringements of intellectual property carried out by the participants.
  7. Mention of the author’s name/emails, etc. anywhere in the taglines, slogans, info-graphics, reels will lead to disqualification.
  8. Participants are to make sure that their address, phone no. & email is accurate and updated since Textiles Committee would be using this for further communication.
  9. Participants are required to fill and share the Participant Form which includes details such as name, photo, complete postal address, email ID, phone number (mobile), college name and address of the college.
  10. Participants are to make sure that they share both their entry and address. Entries with incomplete address would not be considered.
  11. Textiles Committee reserves the right to cancel or amend all or any part of the Competition and/ or the Terms & Conditions/Technical Parameters/ Evaluation Criteria.
  12. Any dispute or any issue related to this competition would be decided by Textiles Committee, which will be final and binding.
  13. No requests relating to claims of re-evaluation of the entries will be considered.
  14. The decision of the Committee will be final and binding to all the entries.
  15. At any stage of evaluation, if an entry is found to violate the guidelines, the entry will be removed from evaluation process without giving any intimation.

Click the link below for participation form


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