Dr. Manmohan Singh, Honourable Prime Minister of India has launched the Handloom Mark Scheme on 28.06.2006. The basic objective of the Scheme is to brand our handloom products and secure a premium position for them in Domestic as well as International market. The Scheme is promoted by Development Commissioner (Handlooms), Government of India and Textiles Committee is nominated as the Implementation Agency.
The ‘Handloom Mark’ is a symbol of rich legacy and tradition of Indian Handloom textiles. The Mark is aimed to promote the brand of handlooms and develop a niche market for the handloom textiles with distinct identity. The Mark is also a symbol of social cause to promote the livelihood, welfare and growth of more than 6.5 million weavers. This will enable the age old traditional handloom industry to cherish their skills / craftsmanship and sustain in the competitive market.
Handloom Mark is the Government of India's initiative to provide a collective identity to the handloom products in India and can be used not only for popularizing the hand woven products but can also serve as a guarantee for the buyer that the product being purchased is genuinely hand woven from India. The Handloom Mark would, therefore be a hallmark of passionate creative work that defines the product with clarity, distinguishes it from competition and connecting it with customers. To support the above features, the ‘Handloom Mark’ is specially developed with the logo and unique coding.
In pace with the changing modes of marketing, Handloom mark scheme is also projected for publicity on the Internet. An independent website www.handloommark.gov.in is developed to cater to the consumers in the country as well as overseas.
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