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Demand Estimation Studies

Demand Estimation Studies

Market for Textiles & Clothing (MTC)-(2013):


The major regular research project carried out by M.R.Wing is the estimation of various parameters of the domestic consumption/demand pattern of textiles in the Household sector in the country. The report based on the longitudinal survey, “National Household Survey: Market for Textile and Clothing (MTC)” is published annually depicts the demand pattern of textiles in the household sector of the country on the basis of key variables like per capita consumption, aggregate demand trends and sectoral and regional preferences, market size on the basis of the fibre category and products, etc. This is the only comprehensive report available on domestic demand of textiles for the household sector in the country.

The “National Household Survey” has been organizing since the inception of the Wing is widely used by policy makers for policy prescriptions, the industry stakeholders for planning purpose and also by researchers. The survey organized by the panel survey method has selected panel centres across the urban and rural segments of the country. The panel households, from whom the purchase data of textiles is collected, is created through a three tier method of statistical sampling known as simple random sampling, systematic sampling and stratified sampling. The total households in the in the present panel are 32,250 which is in the Urban- Rural ratio of 67:33. Every year 20 percent of the panel households are replaced with a new set of households.

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Executive Summary [PDF]3.23 MB

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