Market Research

What is Market Research Department in TC?

Market Research Department is one of the functional departments of the Textiles Committee dealing with the activities of Textile Economic Research. As mandated in the Textiles Committee Act, the Department is carrying out textile economic research.

What is the structure of the Department?

The department is headed by Director who is supported by Deputy Director and Market Research Officer/Statistical Officer as his subordinate staff. The various activities of the department are executed through Field Officers (Supervisory staff) with the support of Junior Investigators, Senior/Junior Statistical Assistants, etc.

What are its activities?

Major activities of the department are:

Market for Textiles and Clothing: A National Household Survey;

Database creation on the decentralized segments of the industry;

Organising Policy related studies/surveys;

Product category specific demand estimation of textiles and clothing in the country and in any specific country;

Facilitation of IPR protection for the traditional and unique textile products under Geographical Indication (GI) Act, 1999;

Documenting the rich heritage and tradition associated with the textiles and clothing products of the country and

Competitiveness study of Indian Textiles and Clothing exports in different markets of the world, etc

 

 

Which is the major activity of the Department?

Market for Textiles and Clothing: A National Household Survey. This is the only study carried out in the country which provides the consumption data of textiles in the household sector of the country. This survey is conducted to estimate the per capita and aggregate consumption of Textiles. This per capita is estimated for several important socio economic variables.

 

Why is this survey conducted?

The survey is conducted to estimate the per capita and aggregate consumption of Textiles. This per capita is estimated for several important socio economic variables.

 

What do you mean by Textiles Purchases?

It means purchases of Formal clothing used out of houses(Outerwear), Casual Clothing’s, used within houses, Home Textiles ( Like Bed sheets, Curtain etc), Undergarments, Seasonal wear, Party Wear, and Presents made in shape of clothes.

 

Since when is this survey conducted and how long will the survey continue?

The MTC Survey is conducted since 1969. The survey is based on panel method of Sampling.  Panel means a group of households and the life of a panel is basically 5 years, which, in some cases is extended till a new panel is created.

 

What is done to this data after collection?

The data collected by the Liaison officers is send to the regional offices. After scrutiny and field verification the data is processed at Mumbai. Every year, a final report titled Market for Textiles & Clothing is published.

 

How it executes the Market for Textiles and Clothing Survey?

The study is organised across the country by collecting textile purchase data from the panel households. The proper allocation of weights has been provided to each of the states while deciding the number of households from a particular state based on the population of the state. A scientific methodology using all the statistical tools is adopted for selecting the sample households. These households are contacted by our Liaison Officers (LOs) specifically appointed for collection of information from these households who are hired on a honorarium basis. These LOs collects the monthly consumption of textiles on a bi-monthly basis throughout the year. This data is processed through a software to get the estimates of textile purchases in the country. This estimates forms the basis for developing the report Market for Textiles and Clothing: A National Household Survey.

What is the role of Liaison Officer in Market for Textiles and Clothing Survey?

The Liaison Officer is basically a local person, engaged by Textiles Committee from local administrative bodies/ state governments/ or even private sector employees, basically interested in carrying out the data collection work.

 

What is LO’s benefit in data collection?

As such there are no direct benefits, as the engagement is purely honorary in nature. The Liaison officer gets Honorarium for the data collected by visiting the panel Households. The Textiles Committee may give experience certificates to the desired Liaison Officers.

What are the other major activities carried out in the past by the Department and What are the publications of the department?

 In the past the Department has completed the following publications:

I.   Demand Estimation of Textiles & Clothing in Domestic Sector of India

 

National Household Survey: Market for Textiles & Clothing Survey  - 2005 

National Household Survey: Market for Textiles & Clothing Survey  – 2006

National Household Survey: Market for Textiles & Clothing Survey  – 2008

National Household Survey: Market for Textiles & Clothing Survey  – 2009

National Household Survey: Market for Textiles & Clothing Survey  – 2010

Market for Jute Carry Bags: Household Sector in India

A study of Demand Estimation of Home Textiles in India

 

II. Sectoral Database Creation and Census

 

Census : Indian Textile Engineering Industry  (2010)

Census of Textile Power Processing Industry in India

Directory of Power Operated Textile Processing Units in India

Cotton ginning & Pressing Factories in India: A census based Techno Economic Study

Directory of Cotton Ginning & Pressing Factories in India

Status of Powerloom Sector in Tamil Nadu : Focus on Modernization

Handlooms & Powerloom of Kerala : Strategies for Integrated Development

Handlooms & Powerlooms of Orissa : Problems & Prospects

A study on technical Manpower & training Infrastructure in India Apparel Industry

 

III. Studies on International Trade & WTO Issues

Implication of Non Tariff Barriers (NTBs) on Textiles and Clothing Exports of India.

Sensitivity of Tariff Cut on T&C Sector: Options for India at WTO

Indian Apparel Competitiveness in Post – ATC EU Market

NAMA Negotiations : Implication on Indian Textile Sector

Does India gain from the Enlarged EU Market? Evidences from Post MFA/ATC clothing market performances

Post MFA Apparel Market in US: Prospects for India

Impact of Indo-Sri Lanka Free Trade Agreement on T&C Sector of India

Export Competitiveness analyses of T&C products of India in US market

Competitiveness analyses of T&C products in SAFTA countries

 

IV. Facilitation of IPR Protection through Geographical Indications Act

Awareness, Assessment and Identification of Potential GI Products of Textiles & Clothing Sectors

Pochampally Ikat: A Comparative Market Analysis for Pre & Post GI Registration Period

Solapur Terry Towel & Chaddar: A Comparative Market Analysis for Pre & Post GI Registration Period

Balaramapuram Sarees & Fine Cotton Fabrics: The Pride of God’s Own Country.

Evolution and Growth of the Appliqué Craft of Orissa

Khandua Sarees and Fabrics: Tradition & Pride of Orissa.

Art and Artifacts of Luknowi Chikankari

Dream of Weaving: Banaras Sarees and Brocades in India

Study and Documentation of Bhagalpur Silk

Study and Documentation of Bandhani of Gujarat.

Study and Documentation of Surat Zari Work

Study and Documentation of Udupi Sarees.

Study and Documentation of Guledgudd Khana.

Study and Documentation of Chendamangalam Dhoties & Set Mundu.

Study and Documentation of Paithani Sarees & Dress Material.

Study and Documentation of Maunath Bhanjan Sarees and Fabrics.

Study and Documentation of Agra Durries.

Study and Documentation of Lucknow Zardozi.

Study and Documentation of Farhukkabad Prints.

Study and Documentation of Craft Indications of Bihar.

Study and Documentation of Craft Indications of Gujarat.

Study and Documentation of Craft Indications of Karnataka.

Study and Documentation of Craft Indications of Kerala.

Study and Documentation of Craft Indications of Madhya Pradesh.

Study and Documentation of Craft Indications of Rajasthan.

Study and Documentation of Craft Indications of Tamil Nadu.

 

V. Impact Analysis

Impact Assessment of MGNREGA Scheme on Textile Consumption in Rural India

 

VI. Newsletter and Monograph Series

Trade, Globalisation & Textiles (Newsletter)

Frequently Asked Questions on Geographical Indications (GI)

Procedure for IPR Protection through Geographical Indications (GI) Act, 1999

Understanding World Trade Organisation (WTO)

FAQ on Anti Dumping

Understanding Trade Related Intellectual Property Rights (TRIPS)

 

How to procure these publications?

These publications can be procured by sending a request to tc[dot]unctad[at]gmail[dot]com or contacting Shri S.D Shresth, Market Research Officer on 022-66527568

 

What are the new activities initiated by the department?

Recently, the Market Research Department has initiated lot of activities to strengthen the exports of our country through Market Intelligence in Textiles (MIT). A comprehensive database on different segments of the textile industry will be carried out to provide handholding support to the exporting fraternity of the country as well as the policy makers.

This Database will provide macro level information on all sectors of the T & C on Production, Domestic Demand, Export & Import, Price & its Mechanism, Competitiveness & Competitors, Cost benchmarking, Government Policy Mechanism, Tax Structure, RTAs/PTAs, Infrastructure and Other related issues to the industry stakeholders and policy makers.

Besides this, the department is spearheading the facilitation of protection of traditional and unique textile products under GI Act.

What are the main objectives of the MIT?

The main objectives of MIT are:

•  Provide Real-time Database for the Policy, Industry and Trade (Country level, product level)

•  Suggest remedial measures/ information on change in business environment in domestic segment

•  Augmenting Market Information for export competitiveness and policy. 

 

How to approach us?

You can approach us through the links available at Contact us tab of this website.

 

Who are the major clients of the Market Research Department?

The major clients of the Department are:

Development Commissioner (Handicrafts), Ministry of Textiles, Government of India.

Development Commissioner (Handlooms), Ministry of Textiles, Government of India.

Department of Handlooms & Textiles, Government of Kerala

Department of Handlooms & Textiles, Government of Karnataka

Department of Handlooms & Textiles, Government of Uttar Pradesh

Department of Handlooms & Textiles, Government of Odisha

Co-optex, Tamil Nadu

Maharashtra State Handloom Development Corporation, Maharashtra

Jute Manufacturers Development Corporation (JMDC), Kolkata

Geological Survey of India (GSI), Kolkata

Apparel Export Promotion Council (AEPC), New Delhi

M/s Bombay Dyeing & Manufacturers Private Limited

M/s Prem Group of Industries, Tirupur

 

How the Department is beneficial to you?

Due to pan india presence of the department, within a short notice of time the project related to demand estimation of textiles as well as the sectoral research can be initiated by us. Besides, we  can also help the exporting fraternity by providing information of product specific markets available in the world by providing competitiveness reports on each of the market players.

 

What are the parameters considered while costing a project?

Since being a government of india organisation we work only on cost to cost basis.

How quickly can the department implements a nationwide project?

Within a short notice of a fortnight a project can be implemented by us. Due to our pan india presence and availability of trained manpower across the country we can do this within no time.